Friday, 25 March 2016

Lionel Messi signed as global brand ambassador to Huawei

The multiple winner of the world best footballer Lionel Messi has signed with Chinese brand Huawei as its brand ambassador. He becomes another individual ambassador of Huawei after Robert Lewandowski and Alexis Sanchez.

“The partnership with Lionel Messi showcases the brand’s alignment with people and brands that demonstrate, and strive towards its shared value of connecting greatness. To connect with greatness, we have to value the growth, learning, experiences and struggles as the parts of our story that took us where we are now. Those who understand that are always pursuing not success but challenges, to be better. That is what makes Huawei and Lionel Messi a perfect fit,” said Huawei.

Huawei has signed partnership with several teams such as Arsenal from English, Atletico Madrid from Spain, AC Milan from Italy, Borussia Dortmund of Germany and etc. The popularity of Huawei has increased since the partnerships with these football clubs and the partnership with Lionel Messi will bring its popularity to a whole new level.

No doubt that Lionel Messi is miles ahead of Portuguese player Cristiano Ronaldo, but both were starred in Samsung Galaxy 11 video. In 2013, both Messi and Ronaldo were filmed together as aliens in the Samsung Galaxy 11 video. With the Huawei agreement, it looks like Lionel Messi is no longer tie under Samsung. Bayern Munich star Robert Lewandowski is the Huawei ambassador in Central and Eastern Europe and the Nordic, while Arsenal star Alexis Sánchez is the Huawei ambassador in Chile.

“Lionel Messi will help our brand to encourage people to focus, persevere and breakthrough; to connect with greatness, especially in Europe, Asia, and Latin America, where Huawei puts great devotions. We both honor the path we walked to what we have achieved, and with each new challenge we renew our commitment to find the path to success.” Kevin Ho, President, Handset Business, Huawei Consumer BG, said.

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