Tuesday, 19 April 2016

Falz and D' banj to play new role at Mtv Base

Dbanj, Co-host of Lip Sync Battle Africa, Alex Okosi,Senior Vice President, Viacom Africa, Falz, host of the bigger friday show
The koko master, D’banj and rapper-comedian, Falz have been unvield as host for new TV shows on cable music channel, Mtv Base. 

Viewers will be entertained by explosive new entertainment, which kicks off with the return of the flagship magazine show, now dubbed “The Bigger Friday Show” hosted by Falz The Bahd Guy. ‘The Bigger FridayShow’ will premiere at 6.00pm on 29 April. 

On April 30 at 6.00pm, the heavily anticipated reality series ‘Lip Sync Battle Africa’, hosted by D’Banj and South African actress Pearl Thusi will make its debut on the channel.  The weekend will be rounded off with the MTV Base News Roundup, featuring 4 high profile influencers as panelists.

The show will take a critical look at the hottest local and global news relevant to Nigerian audiences, with strong opinionated commentary from the panelists. 

Denrele, Dbanj, Co-host of Lip sync Battle Africa, and Ebuka
 As a way of encouraging audience interaction, MTV Base will also launch a number of user-generated campaigns around its “My Life, My Base” campaign. Viewers can currently participate in two social media challenges -#LSBChallenge and #BFSChallenge – by sending in videos of themselves for the opportunity to be featured on the channel and win spectacular prizes.  The channel will also invite viewers to contribute other content that celebrates their lives and passions, to be featured both on TV and online.

Alex Okosi, Denrele, Ebuka
Further, MTV Base is taking the opportunity to showcase and develop talented young Nigerians and content developers via new short-form content on the channels such as “Baselaffs” and “I Dare You”.  The channel will also be launching the MTV Base VJ Search campaign later this year, providing the opportunity for additional on-air talent to join superstar personality Ehiz, the host of “Naija Top 10” and “Word on the Street”, who triumphed in the last MTV Base VJ Search back in 2013.  Ehiz will also be the host of all-African video clip programme Ridiculousness Africa, commenting on crazy Internet antics.

Speaking about the ‘My Life, My Base” campaign, Senior Vice President & Managing Director, VIMN Africa, Alex Okosi, commented. 

“We are evolving the MTV Base brand positioning to put our audiences at centre stage.  The brand has been a key catalyst to elevating the contemporary African music scene, and, while music will remain a key part of the MTV Base offering, we also want to reflect the amazing lives of our consumers by providing them with the opportunity to shape our content and initiatives.  The “campaign enables us to highlight a wider array of content and experiences that speak to the hearts and souls of our audiences across our colourful continent.”

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